GLADE SPRING, Va. —- Native entrepreneur Stephen Curd mentioned hanging out the handmade signal on his new Glade Spring enterprise was probably the greatest emotions he’s skilled.
“It’s been a loopy, stunning journey and it simply reveals what laborious work can do,” mentioned Curd, who will open a clothes manufacturing enterprise in downtown Glade Spring on April 1. Finally, the enterprise will create jobs for native residents.
Lavelle Manufacturing will make denim denims and high-end clothes, leather-based items, and handmade jewellery, all of which shall be produced within the city. The enterprise is a solution to a life-long dream for the designer, whose aim is to provide sustainable American-made merchandise.
Curd plans to start out manufacturing his line of attire by mid-April, and filling orders he’s already acquired from purchasers all through the U.S. He desires to market his clothes to retailers within the Tri-Cities area by this fall.
The Lavelle label is the sister baby of Garic Stephens, a tailored-made menswear assortment Curd began whereas dwelling in Chicago. The designer, who relocated to Southwest Virginia two years in the past, mentioned Lavelle Manufacturing is about creating clothes that’s made in america.
“It’s one thing you could spend money on that may final eternally,” he mentioned.
“There must be a resurgence of native manufacturing within the Southeast and our plan is be part of bringing American-made clothes again to this nation, one jean or jacket at a time,” mentioned Curd, who spent a yr finding out easy methods to make a pair of denims from a seamstress at a neighborhood manufacturing plant.
The enterprise is positioned on Predominant Road in constructing area beforehand occupied by Glade Inexperienced Grocer. Curd transformed the area to resemble a metropolitan market.
“I needed the shop to have this New York vibe so we constructed partitions, tables, ladders and shelving and have stuffed the shop with ready-to-purchase items and vintage furnishings that makes the shop really feel contemporary and enjoyable.”
Clients could make appointments Monday by means of Wednesday for consultations for clothes. The shop shall be open to the general public on Thursday by means of Saturday.
“In the course of the session, the client and I’ll talk about what they’re on the lookout for and we’ll give you a plan to design a chunk made for them. This contains fittings, cloth decisions and a completed product. I provide a one-on-one service to each consumer,” he mentioned.
High quality materials for the shop have been bought from North Carolina, New York and through his journeys to Italy and Barcelona, Spain.
“I’ve a complete part within the store for purchasers to get fitted, strive clothes on, and chill out and chat about our creations. It’s my very own vogue oasis,” Curd mentioned.
“My fundamental focus is creating items which are timeless, not faddish,” mentioned Curd, who creates authentic designs, some are unisex and could be worn by each women and men.
His Lavelle denim line was launched with the concept of bringing denim to the lots.
“I do know lots of people have a tough time discovering denims that match them. Now I’ve an alternate for them. I had a tricky time discovering garments that match me after I was rising up, in order that’s additionally impressed me to make clothes that’s tailor-made to any form and dimension,” he mentioned.
For now, Curd will do the stitching, however his plan is to rent three to 6 seamstresses he’ll practice to make lots of the retailer’s handmade merchandise whereas he concentrates on working solely on the Garic Stephens label.
Curd mentioned the start-up prices for the enterprise embody the funding of 5 industrial machines to make denims.
“Every one performs a selected step in making every pair of denims,” he mentioned. “I even have 5 desk machines for my items.”
The Lavelle label is called after Curd’s grandmother, Eva Lavelle Curd, who taught him to stitch at an early age and supported his profession as a clothier.
“She needed her grandchildren to know the fundamentals of stitching on a button or darning a sock. She is the explanation I’m a designer, and the particular person I’m at the moment,” Curd mentioned. “The Lavelle label is my tribute to her, a phenomenal soul and certainly one of my finest associates.”
Glade Spring Vice Mayor Jerry Coleman mentioned he believes the brand new enterprise is the following step in regaining momentum after the closings of some companies on the town. He mentioned it should generate tax income and supply jobs throughout a difficult time.
Nancy Williams, who serves in town’s Financial Growth Administration Group, mentioned Curd has had vogue reveals in New York, Chicago, California, Nashville and Asheville. She mentioned she believes the enterprise will entice clients particularly looking for his line of clothes to Glade Spring.
“I’m so glad we have now an area right here in Glade Spring to draw a younger entrepreneur within the vogue trade as a result of Glade Spring is to date faraway from the style trade,” Williams mentioned. “If Stephen could make a reputation for the city within the vogue trade, it could be a star in our crown.”
In the course of the grand opening, clients will obtain a 10 p.c low cost off merchandise within the retailer, and custom-made denims shall be decreased from $168 to $140.
Appointments for consultations could be made by contacting Curd at (276) 608-5594.