The Dallas native and proud product of Mexican immigrants said he wants to celebrate a new wave of style inspired by Chicanos in pachuco suits, Puerto Rican pompadours and chola fashion with a glamorous twist.
Pachuco style should not be confused with the latest hipster trends, Gallegos said. He wants to bring back the style of the well-dressed men and women of the 1940s and ’50s.
“The pachuco suits are fresh and steamed, but comfy. We’ve lost that sharp style in this generation with Lululemon,” Gallegos said of yoga-inspired athletic wear. “La New Onda is reintroducing the vintage aspects with comfort.”